Can Kellogg's see off Waitrose's challenge for chocolate rice-based cereal domination?
The undoubted king of the children's cereal jungle is Kellogg's Coco Pops - so firmly rooted in the consciousness of the British public that they don't even need to bother with a product description on the bright yellow packet (or not on the front at least). Waitrose, meanwhile, opt for 'milk chocolate coated crisp rice' to describe their Choco Rice Pops, which pretty much covers it for both. They're in direct competition, that much is clear. But which one delivers the greater taste sensation? We put them to the test.
click below to see the test in action
Try your own Waitrose v Coco Pops Blind Taste Test - email your results and/or YouTube video to blindtastetesters@yahoo.co.uk
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5 comments:
Glad to see that highly scientific research is alive and well!
We will do our own taste tests and send a video. Do you have any shortlist products that you need tested?
PS. Are you a Consumer on a budget? Fox your kids buy buying own brand cereal, re-cycling the box quickly and putting said cereal in one of those Tupperware cereal dispensers that you only see in B&Bs and 2 star hotels.
Fantastic! :-) Now in the interest of science (and being an almost-academic), should you not have had a slip of water between tastings? Might not the richer chocolate taste of the leading brand have come from already having had some of the own-brand chocolate cereal??
Or am I perhaps taking this WAY too seriously?? :-)
I blame it on PMT, but at least I'm not crying for the poor losing brand (well not yet anyway) ;-)
Michelle, it turns out that the issue isn't as simple as cost - the Waitrose version is only 4% cheaper than the Kellogg's - so barely a saving at all. BUT, it does contain less than half as much sugar, which will no doubt appeal to Waitrose parents. In fact just comparing the two boxes would lead you to the conclusion that the Waitrose version is less corrosive to your kids' health (tasteful brown v. garish yellow). So Waitrose are doing something more complex than just trying to undercut Kellogg's. Of course more healthy = less tasty though, and since this site is all about taste (for the time being at least), Waitrose LOSES!
Jojo, you're quite right, there are many many ways in which our test fails to come up to traditional research standards - like a sample size of one, no accounting for order effects, no cleansing of palette between tastings, etc etc. But hey, it's not about tradition and objectivity - this is all about leveraging the social-network nature of Web 2.0 to stimulate debate and EMPOWER THE PEOPLE! Come join the revolution!
This revolution as well as being empowering is bloody hilarious. I believe that the blindfolding equipment needs to be updated. Surely you could spy the coco things through a stripy scarf, you need to invest in some super blackout blindfolding paraphenalia for your next scientific experiment.
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