Heinz vs Branston vs Co-op generic - baked beans

It's the big one. Baked beans. The market is dominated by Heinz, with fanatical niche devotion for Branston (and HP - but they didn't have any of those in the shop). Meanwhile most supermarkets sell their generic beans for a snip of the price. It's a consumer trauma - to put your hand in your pocket for the brand giant, or cut corners with an economy brand? What to do? Well, ponder no more dear viewer, for Blindtastetest.blogspot.com has the video evidence to help you decide.

Before we watch the clip, though, here are some facts. In terms of sugar and salt content, all three of our samples are pretty similar. You may have expected Heinz to have more sugar? But, no, the key difference that one can glean from the ingredients would appear to be tomatoes. Heinz and Branston both list their second biggest ingredient as "tomatoes". For Co-op's own, it's "reconstituted tomato paste". Branston claims 36% of contents is tomato, Heinz claims 33%, Co-op claim only 24%. All three have the same amount of beans - about 50% of total ingredients.

So, what does Jo-jo, our baked bean expert (she says: "They were my staple diet as a child and they are close to being my staple now as an adult!") make of the three samples? Watch the video to find out.

Click below to see the test in action.



Why not try your own baked beans blind taste test? Upload your video to YouTube and send the result to blindtastetesters@yahoo.co.uk